Grateful Dukes

At the start of this semester long group project, we were given $1000 to deign, market, and sell, JMU themed merchandise to raise money for a local non-profit. We sold 144 shirts and raised more than $5,300 for Anicira Veterinary Clinic to help them provide affordable pet care for animals in Harrisonburg. At the end of the semester competed in the Shy Pahlevani Social Impact Challenge and we were awarded the top prize of a $2,500 scholarship.

I was in charge of Design and Marketing of my group. I was responsible for designing our shirt, working with our manufacturer to pick out colors, creating social media posts, strategizing and executing marketing approaches and campaigns, along with creating our slide deck for our competition pitch.

Over the course of this project, I got so much experience fundraising, interacting with customers, product logistics, marketing, design, advertising, branding, and with working in a team and meeting goals.